Tuesday, 17 November 2020

Should Premium Brands Join The Latest Sachet Bandwagon?



Should we be worried at the sudden increase in production of little sachet goods for basic products as seen above? 


Although there has been a general consensus that it is an innovative move by the manufacturers to be able to make these products easily accessible by the lower end of the market.



However, the shocking thing is that even premium brands have also joined this latest sachet craze and it doesn't look like it will be stopping anytime soon as according to reports, most of them said its actually a lucrative venture for their companies.



I remember a few years ago when I saw Peak milk in a sachet and I almost fainted because they had refused to join the sachet business for a long time but alas they had to join what seems to be the norm now.



So over to you, what do you think? Is it a welcome development and which premium product would you like to see a smaller version in a sachet?


PIC CREDIT: ABIODUN ADETULA

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